Who are Echo Boomers? They are the children of the baby boom and are known as Generation Y, the Echo Boomers, or the Millennials (choose your favorite label). They were born between 1977 and 2002. They are increasingly becoming known more and more as the Entrepreneurial or “E” Generation.
Writing my new book on Business Planning [...]

At last count I review, scan, and read about 80 + blogs, ezines etc. Why? Because every so often an article comes by that makes it all worthwhile.
I have been writing about Baby Boomers in Business and am thinking of expanding my swath a bit further to include demographics in general. Do you find this [...]

Manpower suggests that using specialized retention and recruiting strategies will allow you to target the single largest available workforce segment – those over age 50. If you are looking for people to staff our business and you are ignoring the 50+ worker you could be in for a tough ride.
Training programs – Mature workers are [...]

If you are 50+ and born between 1946-1964 and an active entrepreneur you are being called a Entre-Boomer and in a piece titled Going Your Own Way Entre-Boomers are discovering the world of entrepreneurship just as they are about to enter their retirement years.
Why the Strong Interest in Entrepreneurship?
Because many Boomers think that selling their [...]

Hugh Hefner may not be a Baby Boomer but USA Today thinks he is the poster boy for aging entrepreneurs. So why are baby boomers seeking self-employment at a time when they are supposed to be slowing down and enjoying life? According to USA Today it is because of:

Corporate Layoffs: they would rather take the [...]

Anita Campbell writes Small Business Trends – Baby Boomer Entrepreneurs and Work Life Balance…
…not only is there a trend toward Baby Boomers undertaking new opportunities as entrepreneurs, but that in turn is giving rise to new opportunities for enterprising entrepreneurs to serve this huge demographic.
I first began watching this trend back in late 2004 when [...]

No surprise to me but Business Week says that Lure of Entrepreneurship Beckons Boomers and their observations include:

Corporate Jobs Too Insecure.
Business Experience Reapplied.
Other Self-Employment Ingredients: pension cuts.
97% of baby boomers are in the top 50% of population by net wealth and are twice as likely to pursue self-employment.

Plus they have a total of eight in-depth [...]

I am refining my target market and adjusting my Coaching Practice to serve the Baby Boomer Business Owner marketplace and thought this would make for an interesting discussion. Try answering the questions at the end.
As of 2005 50% of the US population of was between age 50-74, (Source: AARP) and in Canada 2001 the baby [...]

The single largest demographic segment, baby boomers, are now between the age of 50-74. This represents a significant business opportunity look at these statistics:

As of 2005 50% of the population was between age 50-74, (Source: AARP)
A baby boomer turns 50 every 7.5 seconds.
1.5% or 480,000 of US businesses are given away (family, employees) every year. [...]