by A business provides a sense of place, identity and belonging. Where you and your staff thrive in the work the business provides.
Going to work each day also provides meaning and structure. For some employees the job your business provides is a stabalizing influence due to the structure inherent in every business. In fact, it may [...]
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Who are Echo Boomers? They are the children of the baby boom and are known as Generation Y, the Echo Boomers, or the Millennials (choose your favorite label). They were born between 1977 and 2002. They are increasingly becoming known more and more as the Entrepreneurial or “E” Generation.
Writing my new book on Business Planning [...]
Marketers are beginning to recognize the spending power of affluent baby boomers (estimated to control $2 trillion in spending power) and everyone seems to want a piece of the pie.
Accounting for nearly 30% of the U.S. population, the Baby Boomer generation is important not only because of its size, but also because it represents [...]
I am refining my target market and adjusting my Coaching Practice to serve the Baby Boomer Business Owner marketplace and thought this would make for an interesting discussion. Try answering the questions at the end.
As of 2005 50% of the US population of was between age 50-74, (Source: AARP) and in Canada 2001 the baby [...]
The single largest demographic segment, baby boomers, are now between the age of 50-74. This represents a significant business opportunity look at these statistics:
As of 2005 50% of the population was between age 50-74, (Source: AARP)
A baby boomer turns 50 every 7.5 seconds.
1.5% or 480,000 of US businesses are given away (family, employees) every year. [...]
My ChangeThis email arrived and I immediately downloaded the ebook Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y [PDF] By Carol Orsborn, PhD.
In the process I also discovered her blog, The Boomer Blog and links to her new book, Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman. [...]
I found this fabulous article at Center for Media Research which was talking about Baby Boomers habits when it comes to technology and online:
Sharon Whiteley, CEO of ThirdAge, said “ThirdAgers (baby boomers and mid-lifers generally in their early 40’s through mid 60’s) are regularly stereotyped as being technophobes and slow to jump on the [...]
View All Posts Tagged: Gen Y
What Is Experiential Marketing?
Experiential marketing is a holistic approach to marketing. It is predicated on the fact that consumers make both rational and emotional buying decisions. by: Erik Hauser
How Does It Work?
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact [...]
Retailers say location, location, location. This book says it’s about people, people, people.
Having trouble making your revenue targets? Does your market seem to eb shrinking? Do you want to discover why? This book will answer those questions for you.
Buy This Book
I just read an excellent business book, Common Census The Counter-Intuitive Guide to Generational Marketing [...]
What is social media, who is using it and why should I [read you] care?
These are questions I have been asking and have learned something in the process. Here are links to the blogs and resources I visited.
Do Not Believe Everything You Read or See
You cannot begin to investigate this topic without getting the balloon [...]
