Before the Internet existed, I studied and tested various methods to generate sales leads for small business. I had the opportunity to participate in a loyalty marketing program using a consumer membership card and loyalty program.
It seemed a no-brainer.
Business owners loved it and bought in. Consumers adopted it.
But it failed. Why?
The consumer quickly forgot [...]

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Talk to anyone with experience marketing and promoting their own web site and you will get as many different opinions as there are people. However, there is really only one marketing principle that matters:
Marketing secret — get your sales or marketing message (banner ad, classified, web site or print ad etc.) where [...]

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I remember my first web site in 1998 and I used it to tell instead of sell. Today we interact, communicate and relate. It is who we relate tom how we communicate, and what we disicuss that gets the attention of your customer.
Via Earthling notes from the Doc Searles closing keynote at Syndicate:
The [...]

I have failed at online marketing more than anyone I know – my hope is to share what I have learned so you do not waste the time and money I did.
Do’s
1) Start with a Blog, not a website. What is a blog? Blog is short for weblog. A weblog is a journal (or newsletter) [...]

Source: WikipediaThe author of the One Minute Manager has developed a new Program called the One Minute Entrepreneur.
I discovered this program via an email. I opened it because it carried the authors name. Curious I decided to check it out. They really did a good job with the internet marketing, must have had a [...]

 ”I don’t get no respect!” is the phrase that Rodney used in his monologues.
I was surprised to read that email marketing brings in $48 for every dollar spent. Not only that but:

I came a cross MarketingShift, promoted as a “Daily Crash Course in Marketing Technology & Brand Management”.
I was pleasantly surprised, MarketingShift has quality content with real life examples and practical edge.
What percentage of your advertising do spend on print advertising versus online?
Marchex expects the Internet share of local advertising to increase to 25 percent within [...]

When marketing is executed elegantly, the prospect will be motivated to investigate further and/or acquire the item or service.
Accomplishing this objective will involve the use of numerous tools and strategies. When coaching my clients, I recommend that they have at least 10 marketing strategies working all the time.
Here is my list of more than 101 [...]

With compound annual growth rates (CAGR) ranging between 18%-70% is it any wonder that the diversion of dollars from print and broadcast media to the online market is getting so much attention?

Do you conduct business online?
Do you sell your goods or services online?
Do you have a way to extend the relationship with your customers in a cost effective, efficient, and accepted media?
Do you want to implement a marketing campaign that is truly measurable and accountable?

In the last decade the cost of starting an online business has [...]