It’s harder to hit a home run in marketing and business these days, it’s not impossible just harder.
I think we need to learn to approach marketing and the way we think about doing business differently. It’s the “little” bit that will make a huge difference, should you connect with the ball.
Who do you think should [...]

I was thinking about how Twitter has replaced my RSS reader, among other things as I was reading 80 Ways To Use Twitter As A SMB Owner over at Small Business Trends. I got inspired and decided to make my own list, with a twist! I decided to provide a list of writing ideas (with a B2B [...]

The most expensive thing we do with our sales and marketing is the time that we spend in the sales process working with individual prospects to take them through the selling and buying cycle to see whether or not they are going to become customers.
Make notes, track selling statistics, make observations then adjust. Repeat.

The interviews are the heart of the show, and are extremely insightful.Topics include the process of developing your ideas, funding, what didn’t work, growth, hiring and a myriad of other topics. What you wouldn’t know without watching the show is the detail and candor these issues are discussed in. Jason also answers questions from the [...]

A business prospers when it serves a customer driven by a bigger ideal and is realistically managed.
A business only provides financial independence if healthy gross profits are consistently produced.
Therefore, I assert that sales don’t matter, profits do.
Profit is Oxygen to Your Business
In business it’s “profit” that keeps your doors open. Strategy doesn’t matter a lick [...]

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Before you can sell you need to respect your prospect, build rapport, and understand the rules of how your prospect makes decisions. You can choose to ignore these three points but you will not be as effective as you could be.
1. Respect: All people want to feel that on some level they are [...]

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My friend Daryl was out shopping for a new vehicle, doing his part to keep the economy going. However, his experience was not pleasant. He said:
“These sales people just do not get it!”
He took a used minivan for a test drive and as he was leaving the sales person made the comment:
“”I [...]

Preparation for a sales call or a meeting with a new potential client is just as important as the meeting itself.

My wife reminded me of the biggest marketing mistake we entrepreneurs often make – assuming that the ‘way we think’ is how our customers think and act. She said:
“I thought you might have forgot like I do sometimes.”
A Big Assumption
We have been married 31 years and yet my wife still surprises me once in [...]

“We are part of the whole which we call the universe, but it is an optical illusion of our mind that we are separate. This separateness is like a prison for us. Our job is to widen the circle of compassion so we feel connected to all people and all situations.” – Albert Einstein
Do you [...]